Pinterest Audit & Optimization
For Content Creators, Bloggers, and Brands Who Want Real Results — Not Just Surface Fixes
Who Is This For?
If you’ve had a Pinterest account for any length of time — especially as a blogger or online business owner — it’s worth auditing at least once a year. Pinterest changes fast. Boards become outdated, keywords evolve, and algorithms shift.
A strategic audit helps you:
Make sure you’re not missing key traffic opportunities.
Identify what’s helping (and what’s hurting).
Re-align your account with Pinterest’s current behavior.
What Does an Audit Tell Me?
A Pinterest audit gives you a clear, comprehensive view of how your account is really performing — not just what’s visible on the surface.
When I audit your account, I look at:
In Depth Investigation Into Data
This is about uncovering what’s missing, what’s stale, and what’s working — so you have a full picture of where to go next.
Board optimization
Are they using the proper keywords to be relevant to your business and to be helpful in Pinterest AI understanding your content better.
keywords are aligned
Do you layer keywords across all your account; profile, boards, and pins so that Pinterest knows what you are about.
what pins are driving traffic
Looking at your biggest traffic drivers. Why are they getting the love vs some other pieces of equal value? How to adjust.
how well you are indexed in search
Are you being seen or buried in the search feed & why. How to pivot your methods to get more outbound clicks long term.
Plus You Also Gain Insight Into:
- Whether your current pinning strategy is helping or harming growth
- What pins or boards may need to be archived, repurposed, or re-optimized
Anyone can pull Pinterest data. But understanding what that data is telling you — and what to do about it — is where the real value lives.
Not Just Numbers: What You’ll Actually Learn.
Pin Design
Are your current designs current? You may have based them off what’s highest in the feed but that doesn’t mean those are getting clicks.
Keywords
Are you layering enough keywords into your account to cast a broad net for your pins or are you relying on the same set over and over again? Saturation is real.
Alignment
Is your SEO well aligned? Are you way off the mark? I will analyze whether your keywords and annotations are working for you or against by being aligned.
Insights
You will be given real examples in your audit as to what is an isn’t working with your own pins.
Key Issues
What’s really halting your traffic and growth? It’s not hiding its just waiting to be uncovered. How to pivot.
Boards
Are your boards ready for business? Do they need help? Don’t overlook their importance in your account health.
My Audits give you a custom strategy to grow
Discover the Growth You’ve Been Seeking.
Pinterest may be a slow burning engine but it is still very much a growth engine for bloggers and small businesses wishing to get faster traction than all the social media platforms out there.
Trust The Data It Doesn’t Lie.
Working with all bloggers, content creators and small businesses
All backed by years of platform behavior tracking, tool cross-referencing, and critical thinking.
This isn’t a template audit. It’s a strategist-level deep dive built on data, trends, and platform psychology — tailored just for your account.
What Makes This Audit Different?
This isn’t a generic checklist.
I use a custom stack of indexing, keyword, and diagnostic tools to assess performance across multiple dimensions, including:
Tailwind (if applicable to cross-reference) -Offers analytics we can cross-reference with native data and external tools for a deeper view of trends and pin performance.
Pin Trends – Reveals which pins, boards, or URLs are gaining traction in real time and shows exact Pinterest search volume so you can act on current demand.
Pinterest Search Indexing – Helps assess how your boards, pins, and keywords are actually showing up in search (not just what’s posted).
PinClicks – Helps uncover top-performing keywords (annotations), analyze pin visibility, and spot patterns in adjacent accounts to shape a more informed strategy.
Pin Inspector – Generates detailed CSVs for your pins and boards so we can analyze what’s working across your content — including keyword patterns, performance signals, and overlapping success factors. This tool also allows for deeper annotation/keyword insights helpful for optimizing boards.
Flagged Pins Tool – Scans your account for potential issues like missing links or AI-modified tags that could be limiting your pin visibility. This helps identify whether drops in performance are due to technical flags, not just algorithm changes.
Pinner Analytics (Tony Hill suite) – Advanced metrics that decode engagement behaviors, pin freshness, and board strength at a deeper strategist level.
Pinterest Native Analytics – Still foundational — we use it to confirm outbound click flow, profile-level health, and basic audience trends.
Want Me to Optimize It for You?
If you’d rather hand off the fixes, I offer audit + optimization as a package. I’ll:
-Suggest (or even design) updated pin styles if needed
-Clean up and re-keyword boards
-Update bios and profile areas
-Optimize pin scheduling patterns
-Apply Pinterest keyword insights across your ecosystem
How The Process Works.
When you book an audit with me, you’ll get clear communication, detailed insights, and zero fluff.
You’ll receive:
- A full written report in plain English (not just spreadsheets)
- Visual examples where helpful (e.g. pin screenshots or design notes)
- A prioritized “what to do next” list based on your account goals
- Optional support for questions or follow-ups (for audit + optimization packages)
This isn’t a surface-level checklist — it’s a deep dive with a strategist mindset.
What If My Account Is Underperforming?
Not seeing much traffic from Pinterest?
This is where a lot of my clients start. Whether your growth stalled after a hot start or you’ve never cracked the code, an audit shows you why and what to do next.
Pricing For Audit’s & Optimizations
Please reach out for more details if you still have questions.
Note: All pricing on my site is in USD
Audit Only
$200
Includes full report Tool-based Keyword/pin review
Timeline 7 Days
Hybrid Audit & Optimization
$300
Includes full audit plus hands-on account tuning, pin ranking notes, and growth strategy roadmap
Timeline *30 Days
*Accounts with hundreds of boards may take longer.
Just optimization of account
$120
This is a month long cleanup of boards keywords only.Timeline 30 Days
Frequently Asked Questions
You have questions and I have answers. Please don’t hesitate to reach out if you have more questions and aren’t finding your answer here.
Still Have Questions?
Not sure if an audit is right for you? Reach out — I’m happy to chat through your goals and pain points before booking.
Ready to Audit Your Pinterest Strategy?
Spots are limited each month so I can give each account the time and attention it deserves.
Let’s turn your pins into performance.