Pinterest Services Overview
Pinterest is not just a place to post — it’s a platform where strategy meets visibility. My services go beyond basic scheduling. I combine Pinterest management and Pinterest strategy to help your content get seen, saved, and clicked.
What’s the Difference Between Pinterest Management & Strategy?
Pinterest management means:
- Maintaining a consistent posting schedule
- Designing fresh pins tailored to your content
- Writing keyword-rich descriptions and titles
- Placing pins on relevant, optimized boards
- Using tools like Tailwind or Pinterest’s scheduler to space out content strategically
Pinterest strategy adds:
- Ongoing performance analysis: what’s working, what’s not
- Seasonal trend alignment: pinning what people are searching for now — or soon
- Evergreen content rotation: keeping your best posts in circulation
- Visual trend adaptation: adjusting pin design as platform norms evolve
- Strategic decision-making on when, where, and how to pin for better reach
I do both — because without strategy, management is just motion. My combined service moves you from simply pinning to actual growth.
How Many Pins Are Included?
Pin volume depends on the service tier you choose and the current level of content you have to work with. I provide full pin coverage for your content based on what’s included in your plan:
- Starter Presence: Pin support for up to 4 new blog posts per month (approx. 16–20 fresh pins)
- Growth Builder: Pin support for up to 5 new + 10 evergreen blog posts per month (approx. 40–60 fresh pins)
- Strategic Scale: Full coverage of all new blog posts plus unlimited evergreen content support — as many pins as needed to match your publishing pace
Each pin is unique and customized with optimized descriptions, titles, and visuals — no repetitive templates or recycled links.
Video pins are available upon request or when they add strategic value. In 2025, video pins are great for brand awareness and visibility — they help catch attention in the feed. However, for saves and long-term growth, static pins still tend to perform better. I’ll guide you on when and how to use each format to match your goals.
What About Boards?
I manage all boards in your account. If we’re starting from scratch, I build out relevant boards over time as your content grows.
I don’t create unnecessary boards. Every board must serve a strategic purpose. Board descriptions, titles, and organization are reviewed and optimized continuously based on performance and current Pinterest best practices.
Account Audit & Optimization
All accounts begin with a complete audit and keyword-based optimization before pinning starts. Depending on the size of your account, this can take up to one month.
This behind-the-scenes work sets the stage for sustainable growth, and the level of ongoing optimization depends on your package tier:
- Starter Presence: One-time full audit and baseline optimization at onboarding
- Growth Builder: Full audit + a light optimization refresh every 6 months
- Strategic Scale: Full audit + quarterly board and content optimization to stay aligned with Pinterest trends and performance shifts
Pin Templates & Branding
I create branded Canva Pro templates customized to your content and audience. Templates are regularly refreshed to reflect what’s currently trending on Pinterest.
Your brand stays up to date — and stands out in the feed.
Note: Staying overly branded or locked into a rigid color palette can hurt performance on Pinterest over time. Learn more about why overly branded pins underperform and how to balance brand recognition with platform trends.
I never blindly repin your own pins. Any multi-board pinning is done with a new, unique pin version — aka a fresh pin.
Repinning Content
I only repin others’ content to fill out new boards or strengthen a strategic theme. For established accounts, I prioritize your content unless a niche-specific strategy calls for otherwise.
Tailwind vs. Native Scheduling
Starter Presence: You’ll need to provide access to your own Tailwind account or approve scheduling through Pinterest’s native scheduler.
Growth Builder & Strategic Scale: Tailwind scheduling is included through my own professional account. I’ll handle smart scheduling, interval spacing, and board rotation based on your publishing flow.
Tailwind allows:
- Easier tracking of what’s scheduled and where
- Better visibility into pin placement history
- Efficient bulk scheduling with board lists
Pinterest’s native scheduler is only recommended for low-volume pinning (under 4 pins/day) as it’s more manual, lacks tracking, and doesn’t provide post-placement insights.
If Tailwind is used under my account, you won’t see the backend — but I’ll provide a monthly snapshot of Starter Presence: No monthly summary provided unless requested.
Growth Builder: Summary email covering what was scheduled and which posts or boards are seeing the most traction.
Strategic Scale: Monthly insights report including pinning strategy review, content performance notes, and optimization recommendations.
I prefer Tailwind for its tracking, flexibility, and automation. You’re welcome to:
- Sign up under your own account
- Or use scheduling through my Tailwind account (included in Growth and Scale tiers)
Claiming Instagram on Pinterest
Pinterest now lets you claim your Instagram — but I don’t recommend using the automatic reposting. It pulls unoptimized content and captions, hurting your feed.
Instead, claim your Instagram and set automatic posting to off. This will show your IG handle on your profile without auto-posting your content.
Monthly Reporting (Add-On Option)
If you’d like detailed tracking and analysis beyond the tiered summaries, you can add on a Comprehensive Monthly Report, which includes:
- Year-over-year performance comparison
- Top-performing pins and boards with engagement metrics
- Group board performance trends
- Audience insights (demographics, location, and device usage)
- Seasonal performance notes to guide future content planning
This reporting is ideal if you’re building out a blog content calendar, pitching sponsors, or want deeper insights to inform your overall strategy.
Note:
- Growth Builder clients receive a basic monthly summary email
- Strategic Scale clients receive a high-level monthly insights report
- This add-on delivers a more detailed, exportable report including visual graphs and deeper keyword trend highlights
Pricing by Tier For Pinterest Management & Strategy
Starter Presence – $350/month USD
- For new or lower-volume bloggers publishing up to 4 new posts/month
- Includes pin design, account management, Tailwind access via client account, and light reporting on request
Growth Builder – $550/month USD
- For growing creators balancing new + evergreen content (up to 15 posts/month total)
- Includes Tailwind scheduling, basic monthly summary email, and 6-month optimization review
Strategic Scale – $850/month USD
- For established creators with regular publishing schedules and large content libraries
- Includes Tailwind scheduling, monthly strategy insights report, full coverage of new and evergreen posts, and quarterly optimizations
Once you sign on, your rate is locked in for the duration of our working relationship. Legacy clients (those who have previously signed a contract) may return at the same rate for up to five years after pause, after which current pricing applies.
Want to stop? Just send two weeks’ notice. No penalties, no hassle.
Billing Options
All Pinterest management and strategy services are offered on a month-to-month basis with no long-term commitment required.
Want to save? Get 25% off by signing up for a full year in advance.
Note: Late to give notice accounts will still be subject to the payment schedule.
Loyalty Rewards & Referral Bonuses
- 12 months with me = free upgrade to next tier
- 24 months = permanent upgrade to top tier (Strategic Scale) with no price increase ever
- Refer a client = $50 off your next invoice (after their first paid month)
Here’s how I say thanks for long-term partnerships and word-of-mouth support:
Add-On Strategy Services
- Pinterest Trend Report ($150/quarter): Keyword and topic trend breakdown to plan your seasonal content.
- Competitor Insights Report ($125): Visual, keyword, and strategy analysis of up to 5 similar accounts.
- Content Deep Dive ($150): Search volume data, keyword ideas, and visual examples for your next cornerstone or sponsored post.
Still have questions about Pinterest management or strategy? Let’s connect. I’ll walk you through what Pinterest can do for your brand in 2025. I am always happy to answer your questions.