Pinterest for business is about more than collecting impressions or growing followers. Used strategically, Pinterest can help businesses and bloggers put their content, services, and products in front of people who are actively looking for ideas, solutions, and things to do next.
In this section, I look at Pinterest from the business side: choosing meaningful goals, driving website traffic, generating leads, understanding conversions, measuring return on your Pinterest efforts, and deciding where organic Pinterest fits alongside paid advertising and other marketing channels.
You’ll also find practical guidance for bloggers, service providers, creators, and small businesses trying to determine what Pinterest should actually accomplish for their business—not just whether the numbers in Pinterest Analytics went up.
When we look at social media and online content, Pinterest is leading as a unique and powerful tool that offers viewers more than just inspiration. The platform has become an…
It may come as no surprise to us moms who have been using Pinterest for years that our Gen Z young adults, who were born between the mid-1990s and early…
