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Pinterest search has never been quite the same as Google search. People aren’t always arriving with a perfectly formed question. They might begin with pumpkin muffins, click a few Pins, refine what they’re looking for, save an idea and eventually end up looking for easy pumpkin muffins for breakfast. Pinterest has to understand all of… Read More!
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Last tested: September 18, 2026 Well, this is interesting. Pinterest is testing a new Pinterest Business Assistant, and I recently got access to the beta on my account. Naturally, I started asking it questions. Lots of questions. And because I work as a Pinterest strategist and manage Pinterest accounts for clients, one of the first… Read More!
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I used to think a good Pinterest marketing strategy was something you built, documented, and then followed. You did the keyword research, organized the boards, planned the pins, wrote the descriptions, created the assets, scheduled everything, and watched the analytics. There was obviously strategy involved, but the production side of Pinterest management was relatively straightforward.… Read More!
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I have been running my Pinterest management business for more than six years, and the way I work has changed dramatically since I started. In the beginning, I thought the most important tools would be the ones that helped me design Pins and schedule them quickly. Those tools still matter, but Pinterest management now requires… Read More!
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Pinterest keyword research does not have to begin with a paid Pinterest SEO tool. You can find relevant keywords directly on Pinterest by studying the search bar, suggested search terms, search guides, visual search, and the results Pinterest returns for your topic. This free method takes more time than using a Pinterest keyword research tool,… Read More!
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Most Pinterest creators think the platform classifies individual pins. It doesn’t. Pinterest classifies the content behind those pins. More specifically, Pinterest is attempting to classify the destination each pin points to, using every available signal it can gather. Every fresh pin gives Pinterest another opportunity to understand what a page represents. Images, titles, descriptions, boards,… Read More!
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Pinterest traffic drops, unstable impressions, fluctuating outbound clicks, and changing recommendation behavior may all point toward a deeper shift in how Pinterest now distributes content. There is a strange feeling spreading through the Pinterest creator world right now. Not just frustration, but growing uncertainty. Long-time Pinterest creators who once felt confident in their Pinterest strategies… Read More!
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There is a strange feeling spreading through the creator world right now. Not just uncertainty, but the growing realization that the internet itself is changing faster than many creators can comfortably adapt to. Even experienced bloggers, Pinterest managers, niche site owners, and long-time SEO professionals are openly admitting they feel uncertain about where the internet… Read More!
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If your Pinterest traffic isn’t growing—or feels inconsistent—it’s usually not a content problem. Most Pinterest users assume this is a content or keyword problem. It’s a mismatch between what you’re doing and how Pinterest is interpreting your signals. And because the system reacts faster now, those mismatches don’t just stall growth—they compound. That’s why strategies… Read More!
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Monthly Pinterest Impressions Suddenly Decreasing? Things were finally working. Your Pinterest account was steady, impressions were climbing, and then you checked your analytics. A drop. Then another. Nothing obvious changed, but the numbers did. For a lot of content creators and business owners, this is where panic kicks in. You check your pin descriptions. You… Read More!
